Designer–artist blending cultural rhythm with European design precision
I’m Joniel da Silva—creative director, product designer and exhibiting artist. Rooted in Salvador, refined in Barcelona and now based in Hamburg, I translate diverse cultural cues into clear engaging systems and experiences.
Selected milestones
20-plus years shaping brands and digital products across Europe and Latin America (be.net/joniel)
Architect‐turned‐designer, educated at Universidade Federal da Bahia (Brazil) (de.linkedin.com)
Delivered strategy-to-launch work in aviation, beauty, automotive, luxury and real state.
Studio experience in Salvador, Barcelona and Hamburg—fluent across three design cultures.
Guest lecturer on creativity, design systems and visual story-telling
Service snapshots
Brand Sprint – four‑week intensive that crystallises positioning and hands you a ready‑to‑ship brand identity kit.
UX Tune‑Up Retainer – flexible design blocks, scheduled to fit your roadmap, that unblock product journeys and lift KPIs.
Fractional Design Leadership – senior creative direction on tap, without the full‑time headcount.
Art Editions & Installations – limited‑run prints and site‑specific pieces that inject cultural texture into spaces.
“International mindset, precise use of technology and a knack for standout visuals—Joniel consistently delivered on iconic brands.”
— Riki Stadeler – Director, Google“Joniel created an impressive vision that set us apart, then led the full relaunch with seamless integration and real impact.”
— Yannick Schori – Founder, kleinerfuchs.io
How to start
Intro call (20 min) – outline your challenge, no strings attached.
Scope note – timelines, deliverables and flat fees within 48 hours.
Kick‑off – you get clarity, I get to work.
Ready? Book a call →