Designer–artist blending cultural rhythm with European design precision
I’m Joniel da Silva—creative director, product designer and exhibiting artist. Rooted in Salvador, refined in Barcelona and now based in Hamburg, I translate diverse cultural cues into clear engaging systems and experiences.
Selected milestones
20-plus years shaping brands and digital products across Europe and Latin America (be.net/joniel)
Architect‐turned‐designer, educated at Universidade Federal da Bahia (Brazil) (de.linkedin.com)
Delivered strategy-to-launch work in aviation, travel, beauty, automotive, health care, luxury and real state.
Studio experience in Salvador, Barcelona and Hamburg—fluent across three design cultures.
Guest lecturer on creativity, design systems and visual story-telling
Service snapshots
Brand Sprint – four‑week intensive that crystallises positioning and hands you a ready‑to‑ship brand identity kit.
UX Tune‑Up Retainer – flexible design blocks, scheduled to fit your roadmap, that unblock product journeys and lift KPIs.
Fractional Design Leadership – senior creative direction on tap, without the full‑time headcount.
Art Editions & Installations – limited‑run prints and site‑specific pieces that inject cultural texture into spaces.
“International mindset, precise use of technology and a knack for standout visuals—Joniel consistently delivered on iconic brands.”
— Riki Stadeler – Director, Google“Joniel created an impressive vision that set us apart, then led the full relaunch with seamless integration and real impact.”
— Yannick Schori – Founder, kleinerfuchs.io
How to start
Intro call (20 min) – outline your challenge, no strings attached.
Scope note – timelines, deliverables and flat fees within 48 hours.
Kick‑off – you get clarity, I get to work.
Ready? Book a call →