Joniel

Designer–artist blending cultural rhythm with European design precision

I’m Joniel da Silva—creative director, product designer and exhibiting artist. Rooted in Salvador, refined in Barcelona and now based in Hamburg, I translate diverse cultural cues into clear engaging systems and experiences.

Selected milestones

  • 20-plus years shaping brands and digital products across Europe and Latin America (be.net/joniel)

  • Architect‐turned‐designer, educated at Universidade Federal da Bahia (Brazil) (de.linkedin.com)

  • Delivered strategy-to-launch work in aviation, beauty, automotive, luxury and real state.

  • Studio experience in Salvador, Barcelona and Hamburg—fluent across three design cultures.

  • Guest lecturer on creativity, design systems and visual story-telling

Service snapshots

  • Brand Sprint – four‑week intensive that crystallises positioning and hands you a ready‑to‑ship brand identity kit.

  • UX Tune‑Up Retainer – flexible design blocks, scheduled to fit your roadmap, that unblock product journeys and lift KPIs.

  • Fractional Design Leadership – senior creative direction on tap, without the full‑time headcount.

  • Art Editions & Installations – limited‑run prints and site‑specific pieces that inject cultural texture into spaces.

“International mindset, precise use of technology and a knack for standout visuals—Joniel consistently delivered on iconic brands.”
— Riki Stadeler – Director, Google

“Joniel created an impressive vision that set us apart, then led the full relaunch with seamless integration and real impact.”

— Yannick Schori – Founder, kleinerfuchs.io

How to start

  1. Intro call (20 min) – outline your challenge, no strings attached.

  2. Scope note – timelines, deliverables and flat fees within 48 hours.

  3. Kick‑off – you get clarity, I get to work.

Ready? Book a call →