
voltaren dolo
emotional storytelling for a rational segment.
VOLTAREN DOLO
A series of 3 stories showing what goes in the mind of someone in that very moment when back pain strikes.
We jumped in the nightmare of 3 emblematic performers: a burlesque dancer, an astronaut and a barber.
With these campaign we transported Voltaren's „Joy of Movement“ brand mission to a surprisingly innovative and fun to watch experience that digitally reached our busy target group in a more efficient way.
We proved that people are much more open to an emotional storytelling than most brands can think.
Motive: “Lola” - Campaign for Voltaren Dolo. My task: creative direction and concept. Agency: Blast Radius. (Turn up the sound, gorgeous!)
We created 3 stories showing what goes in the mind of someone in that very moment when back pain strikes. We jumped in the nightmare of 3 emblematic performers: a burlesque dancer, an astronaut and a barber.
Each of these videos where placed and seeded all over the digital landscape, leading to the campaign YouTube channel, where we asked our visitors to tell their own stories.
Agency: Blast Radius
Copywriter/Concept: John Phillips, Waldermar Kanopka
Creative Direction / Concept / Art: Joniel da Silva
Production: JO!SCHMID
Film director: Andreas Hoffmann
lola.
Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
Neal.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Donny.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.


What’s ai all about?
With AI-generated pictures, I can take my art direction skills to the next level, and create stunning visuals that are unique, innovative, and captivating.
AI-generated pictures provide a wealth of possibilities when it comes to exploring new creative avenues. They offer limitless options for experimentation, enabling me to create images that are not only aesthetically pleasing but also convey a deeper meaning. With AI-generated pictures, I can explore new styles, color schemes, and textures, allowing me to push the boundaries of traditional art direction.
Moreover, AI-generated pictures provide a more efficient and cost-effective way of creating images. Traditional art direction often requires a lot of time, resources, and manpower to create visuals that meet the client's needs. However, with AI-generated pictures, I can create high-quality images in a fraction of the time and cost. This allows me to focus more on the creative aspect of my work, and deliver stunning visuals that exceed my client's expectations.
In conclusion, AI-generated pictures are an exciting new trend that has opened up new possibilities for art direction. As an art director, I am excited to be a part of this movement, and I look forward to exploring the creative potential of AI-generated pictures to build worlds that captivate and inspire.