voltaren dolo
emotional storytelling for a rational segment.
VOLTAREN DOLO
A series of 3 stories showing what goes in the mind of someone in that very moment when back pain strikes.
We jumped in the nightmare of 3 emblematic performers: a burlesque dancer, an astronaut and a barber.
With these campaign we transported Voltaren's „Joy of Movement“ brand mission to a surprisingly innovative and fun to watch experience that digitally reached our busy target group in a more efficient way.
We proved that people are much more open to an emotional storytelling than most brands can think.
Motive: “Lola” - Campaign for Voltaren Dolo. My task: creative direction and concept. Agency: Blast Radius. (Turn up the sound, gorgeous!)
We created 3 stories showing what goes in the mind of someone in that very moment when back pain strikes. We jumped in the nightmare of 3 emblematic performers: a burlesque dancer, an astronaut and a barber.
Each of these videos where placed and seeded all over the digital landscape, leading to the campaign YouTube channel, where we asked our visitors to tell their own stories.
Agency: Blast Radius
Copywriter/Concept: John Phillips, Waldermar Kanopka
Creative Direction / Concept / Art: Joniel da Silva
Production: JO!SCHMID
Film director: Andreas Hoffmann
lola.
Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
Neal.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Donny.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
What’s ai all about?
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In conclusion, AI-generated pictures are an exciting new trend that has opened up new possibilities for art direction. As an art director, I am excited to be a part of this movement, and I look forward to exploring the creative potential of AI-generated pictures to build worlds that captivate and inspire.